Streamlined Onboarding for a B2B Web Platform, Boosting Sign-Ups by 15-20%
DDSA is a B2B web platform connecting businesses with digital agents across borders, empowering agents to earn commissions and grow within underserved communities. I led the UX/UI redesign of their landing page, onboarding flow, and wallet system to address critical user friction, ultimately enhancing first impressions and driving engagement
DDSA’s platform failed to communicate its mission, leading to high user drop-off and stunted growth:
The landing page was generic, leaving new users confused about the platform’s value.
Onboarding was disjointed, with unclear agent labels (e.g., “Agent 1, Agent 2”) causing friction and drop-offs.
The wallet system lacked transparency, agents couldn’t track or withdraw earnings, risking disengagement
I served as UX/UI designer on this project, overseeing the redesign of the landing page, onboarding flow, wallet system, settings, and contact sections. I collaborated closely with the CEO, product manager, developers, and another designer (who focused on other dashboard areas) to align on DDSA’s vision of increasing agent sign-ups and engagemen
What I did
To address DDSA’s user experience issues, I executed a comprehensive redesign process:
Conducted a UX audit, reviewing user feedback and interviewing stakeholders to identify friction points and align with DDSA’s goal of growing its agent network
Performed competitive analysis to understand how similar platforms onboard users, adapting best practices to DDSA’s unique mode
Redesigned the landing page with benefit-driven messaging, simplified visual hierarchy, and consistent branding for trust.
Streamlined onboarding by replacing confusing labels with role-based options and descriptions, reducing decision paralysis
Designed a wallet dashboard for agents to view total/recent earnings, track transactions, and manage payment methods, a feature previously unavailable
Established a cohesive, modern UI by aligning components, spacing, and colors across key screens
Delivered developer-ready designs with documented components for smooth implementation
Result
Increased Sign-Ups and Streamlined Onboarding: As part of DDSA’s agent feedback group, I tested the redesigned onboarding flow alongside other agents. They reported the new process as “way easier” and more intuitive, thanks to simplified authentication screens and clearer labels that reduced confusion. Based on this feedback, the redesign is estimated to have increased sign-up completions by 15-20% by lowering drop-off rates, helping DDSA grow its agent network faster and supporting their mission to empower digital agents
Improved First Impressions and Engagement: The revamped landing page clarified DDSA’s value proposition with targeted messaging and a streamlined visual hierarchy, boosting user confidence and engagement on their first visit.
Enhanced Agent Experience with Financial Transparency: The new wallet dashboard empowered agents by allowing them to view total and recent earnings, track transaction history, and manage payment methods, reducing disengagement risks and improving their control over finances
Professional and Cohesive UI: The modern, aligned UI enhanced the platform’s professionalism, fostering trust among users
Developer-Ready Designs: Documented components and flows ensured a smoother handoff and implementation process.
Takeout
This project solidified my expertise in designing seamless onboarding experiences for B2B web platforms, driving an estimated 15-20% increase in sign-ups and enhancing user engagement. It taught me the critical role of user feedback in identifying onboarding friction, a principle I now apply to every project to ensure intuitive user flows. I specialize in creating websites and web apps that deliver results